NHTSA 2026
CLICK IT OR TICKET
SAME FANS. SAFER ROADS.
A high-energy campaign with Vince Carter and Tracy McGrady that uses nostalgia, humor and brotherhood to deliver a simple, life saving message: buckle up. Because great journeys on and off the court are better when you make it to the next one.
THE CHALLENGE
A Message That Reaches Everyone
Seat belt usage remains one of the simplest and most effective ways to save lives, but too many people still don’t buckle up. The challenge was to cut through the noise with a message that feels authentic, entertaining and relevant to a wide audience.
THE IDEA
Legendary Moments. Lasting Impact.
Vince and T-Mac bring their real friendship, iconic history and unmistakable chemistry to a series of spots that blend nostalgia with today’s reality. Through humor, competition and genuine conversation, they make buckling up feel like a no-brainer — because the best stories aren’t just about the journey, they’re about getting there.
WATCH BEHIND THE SCENES
CAMPAIGN PERFORMANCE
175.6M
Impressions
Across TV, CTV, digital, social and live sports.
201%
Delivery
Exceeded campaign delivery goals.
$1.8M
Added Value
In incremental media value through partner and bonus placements.
28%
Lift In Seat Belt Intent
Among 18-34 year olds (brand lift study)
THE CAMPAIGN
:60 HERO
Buckle Up, For What’s Next
:30 SPOT
Same Energy
:15 SPOT
No Brainer
LONG-FORM CONTENT
Extended Conversation
INTEGRATED ECOSYSTEM
Broadcast & CTV
Social Media
Digital Display
Radio
NBA Partnerships
Influencers & Talent
TOP PERFORMANCE HIGHLIGHTS
175.6M total impressions
201% delivery vs. goal
28% lift in seat belt intent (18–34)
High engagement across social and video
Broad national coverage across broadcast, digital and radio