NHTSA 2026
SPEEDING CATCHES UP WITH YOU
SAME ROADS. BIGGER CONSEQUENCES.
A hard-hitting, athlete-led campaign that uses real conversations and real scenarios to show how speeding always catches up with you.
THE CHALLENGE
A Message That Breaks Through
Speeding is one of the leading causes of fatal crashes, but for many drivers, the risks feel distant until it’s too late. The challenge was to make speeding feel real, relevant and immediate, especially for younger male drivers, without losing authenticity.
THE IDEA
Real Conversations
Mark Ingram II and Cam Jordan brought credibility, chemistry and personal perspective to the message. Through a combination of candid conversations and high-impact storytelling, the campaign shows how quick decisions behind the wheel can have lasting consequences on the road and in life.
WATCH BEHIND THE SCENES
FROM BOARD TO SCREEN
The idea before the cameras rolled.
The boards mapped the progression from football fundamentals, focus, anticipation and discipline to a larger lesson about decisions beyond the field. Mark and Cam begin as mentors, using moments from the game to ultimately connect staying locked in with staying focused behind the wheel.
STORYBOARD - FINAL FRAME
STORYBOARD - FINAL FRAME
STORYBOARD - FINAL FRAME
STORYBOARD - FINAL FRAME
CAMPAIGN PERFORMANCE
130.8M
Impressions
Across TV, CTV, digital, social and live sports.
142%
Delivery
Exceeded campaign delivery goals.
$1.14M
Added Value
In incremental media value through partner and bonus placements.
30%
eCPM Savings
More efficient than benchmark across digital placements
THE CAMPAIGN
:30 PSA
Campaign Cutdown
:60 PSA
Mark Ingram II
:60 PSA
Cam Jordan
LONG-FORM CONTENT
Extended Conversation
INTEGRATED ECOSYSTEM
Broadcast & CTV
Social Media
Display & Weather
Podcasts
Live Sports & Influencer
AMP Weather Center (First Integration)
TOP PERFORMANCE HIGHLIGHTS
42.8M in-banner video impressions
58.6K engagements with in-banner video creative
20.5M impressions through the AMP Weather App
96% CTV video completion rate
0.56% engagement rate on the top-performing digital unit