MUSCLE MILK
OWN YOUR STRENGTH
Strength is more than physical.
THE OPPORTUNITY
CONNECT MUSCLE MILK WITH THE STRENGTH BEHIND PERFORMANCE.
Muscle Milk wanted to deepen its connection with the "Forever Athlete" and reinforce its position as a trusted sports nutrition brand.
The opportunity was to move beyond traditional product messaging and create content that connected Muscle Milk with the physical and personal work required to compete at the highest level.
THE IDEA
OWN YOUR STRENGTH
Strength isn't one-dimensional.
We developed a three-part series featuring WNBA players Charli Collier, Lexie Hull and Danielle Robinson alongside sports performance coach Randy Duck.
Each athlete was put through an on-court training session while sharing her own perspective on the physical, mental and emotional strength required to perform at the professional level.
Rather than defining strength for them, the series gave each athlete the opportunity to show and share what it meant to Own Your Strength.
I'd make this section more visual than copy-heavy. Big headline, a few strong athlete portraits, perhaps the three names running underneath.
HOW WE MADE IT
THE FINISHED WORK
THE REACH
From the court to the feed
Own Your Strength expanded across social and digital, bringing the athlete stories to fans through Stadium, athlete channels and sports-focused social platforms.
THE REACH
7.27M
Impressions
Across TV, CTV, digital, social and live sports.
113%
Delivery
Exceeded campaign delivery goals.