AT THE INTERSECTION OF BRANDS, CULTURE, SPORTS AND MEDIA.

ABOUT

CREATIVE LEADER. STRATEGIST. MAKER AT HEART.

I’m an Executive Creative Director and Brand Strategist with 20+ years of experience building brands, campaigns and content across sports, entertainment and media.

I grew up in the work. Over the course of my career, I’ve designed, edited, shot and photographed. I’ve created 2D and 3D motion graphics and animation, worked in visual effects, developed brand identities and brought campaigns to life across broadcast, sports, advertising and branded content. I’ve spent time behind the camera, in the edit and on set—learning the craft from nearly every side of the creative process.

That range eventually pushed me upstream. I became less interested in simply answering “How do we make this?” and more interested in “Why are we making it? Who is it for? What problem are we solving? And what’s the strongest idea to get us there?”

Today, my work spans creative direction, brand strategy, brand identity, integrated campaigns and branded content. I help define what a brand should stand for, how it should look and communicate, and how that thinking translates into ideas and experiences people actually care about.

My hands-on background still shapes the way I lead. I understand the craft, the people and the process behind great creative—and what it actually takes to move an ambitious idea from a conversation or a blank page to something real. It helps me give better feedback, anticipate challenges and create the conditions for talented people to do their best work.

These days, my focus is on the bigger picture: connecting business objectives with creative strategy, setting a clear vision, building the right teams around it and leading the work from strategy through execution.

I lead the work now.

But I can still roll up my sleeves and push a few pixels when I need to.