AT&T
SHAMS IN MIAMI
THE NBA INSIDER TAKES HIS JOB ON THE ROAD.
A city-spanning branded content concept that followed Shams across Miami, showing how AT&T kept him connected to the NBA wherever the story took him.
THE OPPORTUNITY
TAKE SHAMS OUT OF THE STUDIO.
Shams’ job doesn’t happen behind a desk. He’s constantly tracking stories, working sources, and staying connected to what’s happening around the league.
For the second year of the partnership, we wanted to open up his world and put that connectivity in motion.
THE IDEA
TURN MIAMI INTO HIS OFFICE.
Instead of putting Shams in another traditional branded-content setting, we followed him across Miami as he worked.
Wynwood. Brickell. Miami Beach. Domino Park. Biscayne Bay. The arena.
Wherever Shams went, the NBA followed.
FROM BOARD TO SCREEN
The idea before the cameras rolled.
The boards mapped Shams’ journey across Miami, moving from neighborhood to neighborhood while staying connected to the stories he was chasing. From Wynwood and Brickell to Miami Beach and the arena, each location helped reinforce the central idea: Shams’ job doesn’t stop when he leaves the desk. With AT&T, neither does his connection.
STORYBOARD - FINAL FRAME
STORYBOARD - FINAL FRAME
STORYBOARD - FINAL FRAME
STORYBOARD - FINAL FRAME
THE FINISHED WORK