COLUMBIA PFG
ON DECK
Bringing baseball and fishing together through a shared love of the outdoors.
THE OPPORTUNITY
CONNECTING WITH FANS BEYOND BASEBALL
Columbia PFG wanted to connect with MLB fans through their shared interests beyond the game, while reinforcing the brand's commitment to performance, protection and the outdoors.
The opportunity was to create a genuine connection between baseball and fishing, using an athlete whose passion for both could bring credibility to the story.
THE IDEA
IN HIS OTHER NATURAL ELEMENT
Pete Alonso is known for what he does on the baseball diamond. But growing up in Florida, fishing and the outdoors have always been part of his life.
On Deck presented by Columbia PFG took the MLB All-Star back to his home waters in Tampa Bay, pairing him with Capt. Chris Wittman, co-founder of Captains for Clean Water.
Through a day on the water, we explored the parallels between baseball and fishing, the importance of protecting Florida's natural resources and the personal commitment both men share to giving back to their communities.
Rather than building the story around product features, Columbia PFG became a natural part of the experience.
THE FINISHED WORK
THE REACH
Stories that connected.
The campaign delivered strong results across video completion, social engagement and media delivery, demonstrating how authentic, talent-driven content could connect Columbia PFG with audiences beyond traditional advertising.
THE IMPACT
9.98M
Impressions
Across TV, CTV, digital, social and live sports.
104%
Delivery
Exceeded campaign delivery goals.
94%
Rates
Video Completion Rate
+238%
Social Engagment
vs Columbia creative
INDUSTRY RECOGNITION
Award-winning storytelling
On Deck was recognized by the industry for it’s campaign and social responsibility.
